If you’re ready to install your Woocommerce Facebook Pixel without touching a line of code then this is the guide for you.
In this guide you’ll learn
- How to setup your Facebook pixel on your Woocommerce store in 5 minutes without touching a line of code
- Why the Facebook Pixel is CRITICAL to your Facebook success
- How to use Facebook Conversion events to create profitable ads and audiences.
Why Is The Facebook Pixel Important?
Installing your Woocommerce Facebook Pixel is critical for your business because it helps you determine the ROI of your marketing efforts.
The pixel gives you a chance to see if people are clicking on ads, what products they’re purchasing and how many times they’ve visited your site within a specific period of time.
All this information is CRITICAL when determining the success or failure of marketing campaigns.
The two BIG reasons why you need the Facebook Pixel on your installed on your Woocommerce site is because:
Profitable Ads
The more information you collect about the people interacting with your website (buying your products) and your ads, the better Facebook gets at finding other people who like to interact with your products, your ads.
And the only way to do this is to tell Facebook anytime someone does something significant on your website. And you do that through Conversion Events (more on this in a sec but its a big reason why most people set their pixel wrong)
Profitable Audiences
It took a little while for me to understand this but there’s different buckets of people that interact with your website and you need to talk to them differently in order to get them to take action.
For example the most profitable audiences are those who have interacted with your brand / website before like:
- Those who heard about your brand
- Seen your product
- Like your product enough to add it to the cart
- Buy your product
- People who “LOOK LIKE” your best customers and subscribers
Setting up your Woocoomerce Facebook Pixel makes it EASY to remarket to these audiences and get them to take action (buy your product or service)
So now that you know all of this lets get started!